The inspiration behind the Jellydrop 0% Sour design blends multiple elements to capture its essence. The name Waitoa, meaning “bold water,” guided us to incorporate themes of water and playfulness. Reflecting New Zealand’s active outdoor lifestyle, we aimed for a design that feels both refreshing and vibrant. The flavors of raspberry and pineapple, reminiscent of icy summer treats, influenced our choice of bright, sunny colors and dynamic patterns. To evoke a sense of fun and curiosity, we used the jellyfish motif, symbolizing the beer’s playful and refreshing nature while hinting at its unique character. Overall, the design captures a beachy, sunlit vibe, ensuring the Jellydrop stands out with its bold personality and clear 0% alcohol content.